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DESIGN + PRODUCTION + PACKAGING
DESIGN + PRODUCTION + PACKAGING
Ayr Wellness launched a campaign to announce acquiring Garden State Dispensary. This came with two phases of design assets: pre-launch and launch. The pre-launch assets spanned from social media posts, web banners, MMS Texts to GSD consumers, emails, in-store posters, flyers and mailers hinting at the new retail space and products. NJ has very strict compliance for cannabis and ads had to be vague/use carefully crafted language to avoid flagging issues. The post-launch assets focused on the brand as would stay in NJ with a similar set of assets but included programmatic ads, mobile and desktop landing pages and OOH Banner displays.