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Vibe Cellars is a family owned and run tasting room in Chelan Washington. The goal was to establish a label system for their still wines and then expand on that concept for more creative exploration to be used on their special bottlings. We decided on a logo design first, then keeping a nightlife “vibe” we decided on a black label with vibrant colors that would hint at the color of the wine inside. The sparkling wines feature translucent bubbles in the background to slightly alter the design but still be very on brand. Wave was its own special label for the Washington Wine Experience embracing lake life in Chelan.