DESIGN + PRODUCTION + PACKAGING

Yummi Hazelnut Paste

A local winery makes and sells a homemade chocolate hazelnut paste at their winery for chocolate and wine pairing events. They wanted to brand the product as its own entity to sell in grocery stores. The logo was designed as a whimsical but classy logotype that was easy to read far away. The packaging features ribbons of color to complement the logo, and a subtle scattered hazelnut pattern against a chocolatey brown background to entice children and grown-ups alike.